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Case Study

Consol Efomi

Founder, MakeThatMove

Wed, 25 May 2016

A graduate who started performing when he was just nine years old is making all the right moves in business, and on the international dance stage.

Consol Efomi (41) who graduated from the University of West of Scotland in Paisley in 2011 is founder of successful university spin out business, MakeThatMove, which provides dance videos as an educational resource for professional and novice dancers, dance instructors and professional choreographers.

Consol, who moved to Glasgow ten years ago from the Congo, started performing when he was just 9 years old. When he was 12, he joined a professional hip-hop/street dance crew in Belgium after which, he returned to the Congo where he continued his passion for dance whilst completing his academic studies.

He arrived in Scotland in 2002 and worked for the Destiny Church in Glasgow, helping homeless people and those with drug addictions. To help lift morale he started giving occasional hip hop dance performances and when his indefinite leave to remain in the UK application was approved, he formed MakeThatMove, hosting dance classes around the city as means of earning some extra money.

 

“They have helped coach me through the business planning process and provided me with the essential skills that are required to become a well balanced entrepreneur.”Consol Efomi

 

It was while he was in his final year at the UWS studying for a BA in Business Studies with Enterprise, that Consol approached the Scottish Institute for Enterprise (SIE) with the idea to create a one stop shop portal that provided coaching, entertainment, and expertise for hip-hop and street dance enthusiasts.

Explaining how SIE has helped him turn his business idea into reality, Consol said, “They have helped coach me through the business planning process and provided me with the essential skills that are required to become a well balanced entrepreneur. My SIE advisor spent considerable time understanding my business and even though I have graduated, she continues to support me and encourage me every step of the way.”

His website, www.makethatmove.tv provides a platform that will enable professional dancers to submit their videos which can be purchased and downloaded via Apple and Android applications. Content is also being collected from a range of other online video platforms, crowdsourcing, and the dancer’s own international network of celebrities’ choreographers.

Revealing his plans for the future, Consol said, “I plan to introduce new services that are already in the pipeline, that will bring a significant and positive change in the dance industry. These services will underpin the growth and marketing of the business and in time I hope to be able to franchise MakeThatMove dance schools.”