SIE Icon

Case Study

Michael Youmans

Founder, Fiodh

Fri, 31 May 2019

Where did the idea come from?

Michael Youmans inherited a keen interest in watches and engineering from his father. After graduating from the University of Strathclyde with a Masters in Product Design, he began developing designs for his own watch – exemplifying the history and landscape of Scottish manufacturing with raw materials sourced from Scotland’s traditional whisky and textile industries.

Using reclaimed whisky barrels alongside locally produced leather and Harris tweed, the watches would be handcrafted in Scotland by his company, Fiodh. The idea was to offer a quality fashion accessory that would celebrate Scottish craftsmanship while supporting local and sustainable industry.


The next steps…

Michael spent a year prototyping, testing and refining his designs, with the assistance of the Strathclyde Entrepreneurial Network. In 2018 he won the Special Award for Creative Industries in SIE’s Fresh Ideas Competition, and went on the same year to run a successful Kickstarter campaign for initial production and delivery of his first collection.



Where are they in 2019?

Fiodh watches are currently made to order via the company’s website. Michael has plans to expand his offerings and explore collaborations with other local companies.