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David Beckham Celebrates Student’s Idea!

Last weekend, the 5th year of World Whisky Day took place with thousands of people around the globe celebrating including David Beckham and Nicola Sturgeon. You may be surprised to hear that back in 2012, World Whisky Day was founded by a student! Founder, Blair Bowman, was studying at the University of Aberdeen when he first had the idea for World Whisky Day and went on to grow it into a hugely successful business. He won SIE’s New Ventures competition in 2012 and the Young Innovators Challenge in 2013. Find out the full story in his video below.


Since we filmed, Blair sold World Whisky Day to Hot Rum Cow in 2015. Blair remains in place as the founder and as a consultant but has gone on to work on new projects. Here at SIE, we’re really proud of what he achieved and are delighted to call him alumni. He is a great example of what students can do whilst they’re still studying!


For more on Blair’s story, see the full case study on the SIE website. To get started with your big idea, get in touch with our Business Advisors.