SIE Icon


SIE’s Hauntrepreneurs – #5 André Delambre

“The more I know, the more sure I am I know so little.”

There’s a special kind of rush you get when you test something you created, and…it works! Prototypes are crucial for demonstrating an innovative product’s value to investors, but they’re also wonderful morale boosters. It’s tempting to run around showing everybody – but take care that passion for your product doesn’t tempt you to bring it to market too soon. You may not know André Delambre by name, but his face is an iconic testament to the worst case scenario when you speed through early testing!

If you’ve seen the original 1958 version of The Fly, you know that the unfortunate scientist fell victim to his own less than rigorous prototyping. Like many excitable innovators, he assumed that two or three successful outcomes were enough to indicate that his tech was working as intended. He may have been a genius when it came to matter transporters, but unfortunately he wasn’t so hot on statistically significant trial data – and he paid the ultimate price.

The world of video game glitches is an excellent model for the statistical problem you run into when carrying out product trials. No matter how much time and energy you dedicate to testing, your biggest study sample will almost always be your paying customers. While everybody expects some quirks from consumer products, you don’t want customers to suffer the consequences of a major oversight. So remember – before you go to market, make sure you’ve worked out the REALLY big bugs!

If you’re working on an exciting new technology and want to be sure you’re on the right path for a successful launch, get in touch with SIE’s business advisors for free personal support. Enter it in October’s Fresh Ideas Competition and that big idea buzzing around your head might even win you a cash prize!

Leave a Reply

Your email address will not be published. Required fields are marked *