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SIE’s Hauntrepreneurs – #8 Matthew Bennell

“Don’t be trapped by old concepts, Matthew, you’re evolving into a new lifeform.”

In the age of social media, pressure to keep up with every trend in modern business can be intense. Should you be holding walking meetings? Embracing blockchain? Waking up at 4am for an invigorating ice bath? Are subscription services still the future? Should you launch a podcast? You may find yourself in Matthew Bennell’s shoes – wondering if you’re the last person on earth who hasn’t been assimilated.

Fleeting fads are very good at masquerading as progress, but don’t be taken in. Not every new idea is a good fit for every business – and while blending in with the pod-people may seem like a good strategy at first, you’ll soon find your company losing its identity. It’s important to ask yourself: “Would this trend serve my goals or somebody else’s? Does it align with my values, or are others being projected onto my business?” Is this the way of the future or just an Invasion of the Body Snatchers? Trends may come and go, but it’s never worth sacrificing what makes you uniquely you.

Of course, some new ideas are here to stay (we can’t argue with everybody going green). We’re especially interested in yours. Do you have a unique outlook, a fresh solution to a global problem, or an important discovery that needs to be shared? Perhaps an innovative vegetable cloning technology, or supersonic hazard detector? Get in touch with our business advisors to discuss the right way forward for your startup, or enter your concept in the Fresh Ideas Competition for a chance at cash prizes and expert business coaching. Whatever you do…don’t sleep on it!

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