Alex Feechan (FINDRA) speaking at the SIE Student Enterprise Summit 2015, which took place on March 25th 2015 at the Edinburgh Assembly Rooms.
Fashion designer, Alex Feechan, spotted a gap in the market for well-designed women’s specific apparel when she started mountain biking 3 years ago. Her love of biking and passion for design inspired her to establish FINDRA. Using innovative performance fabric to create lightweight clothing cut to the FINDRA female specific fit, the collection which is made in Scotlandcombines function and style to produce durable practical bike wear apparel. FINDRA empowers and encourages women to look good, feel good, and perform to the best of their abilities through participation in outdoor sports.